Justin Runs on Dunkin’

My Role: Concept development, pitching, & a cameo

When Dunkin’ asked our creative team to show how (former) Chicago Bears QB Justin Fields runs on Dunkin’, we took it literally.

This off-the-wall (on-the-roof?) ad leans into Chicago’s two great loves, the Bears and absurdist humor, to create a fun, fresh, delightfully corny meme.

I’ve done a lot of work with Dunkin’ over the last decade, and this was one of my favorites. Keep scrolling for some BTS, plus a look at a recent OOH campaign that ran in the Chicago market (one or two also ran nationwide).