coco5 brand identity

My Role: Creative Direction & Copywriting

The active hydration market is dominated by bro brands: a vast sea of muted colors, masculine energy, and images of ripped dudes pumping iron. When I got my hands on Coco5, I realized this was an opportunity to go in a different direction.

With juicy hues, sassy quips, and a focus on real ingredients and refreshingly good taste, we brought together all the ingredients for Coco5 to dominate an underserved corner of a crowded market.