GSI brand identity

My Role: Creative Direction & Copywriting

When you look at glass, what do you see?

For Glass Solutions, Inc., they see much more than what meets the eye. An independent, Chicago-based glazing business, GSI is responsible for some of the most impressive projects in the Midwest. Beyond the quality of their work, they’re known for their gritty determination. They don’t let anything — weather, tough timelines, logistical hurdles - come between them and their clients.

They came to my team because their brand didn’t reflect this story. So, we created a new logo and brand identity, one that captures their gritty character and seamless workflow, along with a website and a suite of brand materials.

Since glass was on our mind, we decided to lean into characteristics of the material itself — clarity, flow, and precision — which you can see in their new visual language.