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https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/5256dd59-584a-46cf-9bca-2f08661e0089/tk+profile.jpg https://www.kellehercd.com/work daily 0.75 2025-05-29 https://www.kellehercd.com/work/articles-and-blogs-w88ws monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265381-6IWZTQWDV00AE93YVNQ1/359367863-choose_downers_grove_blog_image_0004_5-1024x576.jpg Work - Articles & Blogs - “Collaboration is in the DNA of Downers Grove” I’m including this piece because it really demonstrates my #1 rule: always tell a story. The assignment itself was pretty dry; I was told to write a medium-length piece highlighting an economic development group in a Chicago suburb. Knowing that this kind of topic usually puts people to sleep, I started digging deeper into the history of Downers Grove, and what I found gave the story a whole new dimension (one that involves… oxen?). Here’s proof that no subject is boring; you just have to stay curious and keep digging. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265376-VQ7S1POYEUY61POONXOH/337517592-ball_photos_0000_1.jpg Work - Articles & Blogs - “How Ball Horticultural is ‘Coloring the World’ from DuPage County” When I first started working on this article, I thought I may have bitten off more than I could chew. Ball Horticultural is a sprawling company that, for more than a century, has shaped humanity’s relationship with plants—how do you tell that story in a relatively short piece? Fortunately, once I shifted my focus from the company itself to the people who built it, the ‘roots’ of a story began to emerge. Then all I had to do was write it! https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265387-2F7K60H2GHZK7W4ATY65/Screen+Shot+2021-04-28+at+9.01.52+AM.png Work - Articles & Blogs - “From Cairo to Chicago: A Family’s Global Journey” In this feature story, I chronicle the journey of the Elganzouri family as they travel from a farming village on the banks of the Nile to Kuwait, the UK, and eventually Chicago, Illinois. It’s an inspiring story of hardship and perseverance, and it reminds us that the world is (and always has been) shaped by immigrants. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265399-0T7OLFAZO87BGBB3LIKC/Screen+Shot+2021-04-28+at+9.01.23+AM.png Work - Articles & Blogs - “The Lifecycle of a Vaccine” Written in the early days of COVID-19 vaccine distribution, this story offers a behind-the-scenes look at how one region brought vaccines to the public. The story takes readers inside a mass vaccination clinic, includes input from experts, and reveals the complex system of people and organizations behind distribution. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265415-8YTKC9PQRKYDVTVWU5IT/328580592-d-l_aquascapes_images_0004_2.jpg Work - Articles & Blogs - “Big Fish, Small Ponds” I love it when a seemingly ‘normal’ assignment spirals into something totally unexpected. For “Big Fish, Small Ponds,” what started as a routine case study for an accounting firm transformed into a winding narrative about the rise and fall and redemption of a pond-building business—and the ridiculously interesting guy who built it. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265408-39HD5YGGT3O0D4TLVAER/Portfolio+Pic+2.jpg Work - Articles & Blogs - “Plant-Based Pioneer” In 2020, I worked with Choose DuPage to tell the stories of awesome businesses and people across DuPage County. This was one of my favorites. Markus Schramm, who immigrated to Lisle from Bavaria, partnered with his wife, Tammy, to open the County’s first-ever vegan restaurant. There are so many compelling elements to this story, but my favorite is the quote from Markus at the very end. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265424-XHJHQNXG10W0MPAPI33R/DSC06773-2048x1365.jpg Work - Articles & Blogs - “The Pitmaster” To be honest, I rarely eat meat. But when I stepped into this local BBQ joint and met the passionate (and apparently fearless) pitmaster, I was inspired. This piece highlights a local restaurant owner to bolster the Altoona region’s reputation as an emerging culinary hotspot. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265419-ZWVX9NXPJZYAOVJGSOLE/Elmhurst_Spotlight_Blog_Images1.jpg Work - Articles & Blogs - “Kate’s Story” By the time I wrote this piece, everyone was completely burned-out of COVID-19 content. So, instead of writing a big, sweeping pandemic narrative, I zeroed in on Kate Kemph, a local business owner. Her personal story illustrates how the community came together to support businesses—and vice-versa. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265439-ZLDA64FLH2PSTY0FV8KU/Screen+Shot+2020-11-28+at+11.39.47+AM.png Work - Articles & Blogs - “For Food Industry, DuPage Has All the Right Ingredients” In 2020, I partnered with Choose DuPage, the economic development initiative of DuPage County, to develop and execute “Right for Today. Ready for Tomorrow.” The campaign aimed to attract businesess from several key industries, largely using targeted content such as this piece, which focuses on the strategic benefits DuPage offers food manufacturers and distributors. Side note: Who knew that making cracker sandwiches looks so freaking cool? https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265429-Z647KI81SFDBVA8DZJ8P/Screen+Shot+2020-11-28+at+11.31.13+AM.png Work - Articles & Blogs - “With Compassion & Creativity, Antunes Grows Amid Pandemic” In 2020, businesses across the board struggled—but Antunes was an exception. In this editorial, I tell the story of how a family-owned manufacturing business managed to pivot their approach and actually grow their business in 2020. My favorite part is that Antunes managed to cover all of their employees’ personal and financial needs, even when they were forced to temporarily furlough some staffers early in the pandemic. When you think of a smart business strategy, you may not think of ‘compassion’ and ‘generosity’, but they were key to Antunes’ success. https://www.kellehercd.com/work/website-copy-k9czp monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265456-8QK13B4D2O63ZE56I4LG/Screen+Shot+2020-11-24+at+11.19.33+PM.png Work - Website Copy - Scientel Solutions Sometimes, we get so immersed in our own world that we have a hard time communicating with outsiders. This was definitely the case with the technology company Scientel Solutions. As I worked with the super-smart people of Scientel to write their new website, I developed a more approachable, conversational voice that helps communicate highly technical concepts in language most people can understand. Another thing that makes me proud: The art director, developer and I were totally in-sync throughout the project. I think that shows in the final product. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265462-0N0BIJXC7VU8U4EAYW01/Screen+Shot+2020-11-24+at+11.21.28+PM.png Work - Website Copy - County Pkg. This is a pretty simple site, but I love how it captures the energy of County Pkg. Before developing the brand and writing the website, I toured their facility and met some seriously passionate, committed people. That translated into a confident but down-to-earth brand voice. Based on the feedback we’ve received from County employees and clients, it was the right way to go. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265467-SRLQ0AM6G5QU69CYH5A2/Screen+Shot+2020-11-24+at+11.27.09+PM.png Work - Website Copy - Visit Altoona As we developed the Visit Altoona brand and built the website, I created a voice that reflects the personality of the town: quirky, off-beat and casual, with a self-deprecating sense of humor. This is another site where the developer, art director and I really clicked. The result is a user-friendly, content-rich site that tells a cohesive story. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265471-CTOBHEU1RT3LCY7ND0HU/Screen+Shot+2020-11-24+at+11.23.49+PM.png Work - Website Copy - Iowa Finance Authority For IFA’s 2019 report, we started with a fun concept and ended with a smooth, dynamic execution. The whole report plays on the idea that the state of Iowa is a Rube Goldberg-ian contraption—and IFA sets the machine into motion. You can see this concept woven into the copy and the design of the digital report, which won a 2020 National Marketing Award. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265475-UAFHPY3KLHH63U7T2JKV/Screen+Shot+2020-11-24+at+11.26.09+PM.png Work - Website Copy - BrownWinick This is a deceptively huge website with literally hundreds of pages. And while we could have gotten lost in the sea of content, I’m proud of our team for creating a user-friendly experience that never loses sight of BrownWinick’s core message. https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265479-GBHW8O3G8KZW7I4UWUYB/Screen+Shot+2020-11-24+at+11.40.04+PM.png Work - Website Copy - Balance Autism Balance Autism was the first autism-related brand I worked with, and I learned so much along the way. What makes me proud of this brand and website is that it shows a sensitivity and understanding toward families living with autism, while explaining the programs in a way that’s easy to understand. (P.S. If you’re a nonprofit looking for copywriting, I’d be happy to provide pro bono work.) https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265483-ZVLYFNS9UAG8C5DIQLIH/Screen+Shot+2020-11-24+at+11.41.15+PM.png Work - Website Copy - Choose DuPage This is a good example of pivoting your website content to stay relevant. When COVID-19 hit, Choose DuPage (the economic development corporation of DuPage County, Illinois) asked our team to review their website. We didn’t want the content to go stale, but we also didn’t think that a complete overhaul was necessary. Instead, we pivoted the messaging and imagery throughout the site to address the new reality that emerged in 2020. I think regular audits and rewrites of web copy should be part of any website-maintenance program. It’s like flossing—not everyone does it, but they really should. https://www.kellehercd.com/work/project-three-l9yjg-9czlh monthly 0.5 2020-11-27 https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265538-IH1T52LWBW24FM86XA94/Screen+Shot+2020-11-25+at+11.37.53+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265522-H8YJ7TEA4F4NH7NYZIDG/Screen+Shot+2020-11-25+at+11.34.18+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265534-NRRQW0YJ02RF58TO9ESM/Screen+Shot+2020-11-25+at+11.35.02+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265527-YIH8TY9TXM9CZNJ5CB44/Screen+Shot+2020-11-25+at+11.34.33+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265531-0VYG7F843I4QRXPHPPI5/Screen+Shot+2020-11-25+at+11.34.48+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265566-69VUCLPMVLVOQIQS1XS2/IMRIS%2BPORTFOLIO%2B1400x760%2B10111711.jpg Work - 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Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265817-9Z5728IS4LNBL1WW5J4A/PortfolioStuff_Page_05.jpg Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265802-G827Z0L02DTCTUC2P47U/labs_ad02.jpg Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265807-ETAG18EBXREWN17QZ4RM/labs_ad01.jpg Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265812-O8N4A2JBTC4HSNQWT2OM/img01_theLabs_Milo.jpg Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265633-EB5BL6GBH6G27K802U0S/Screen+Shot+2020-11-25+at+10.43.43+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265697-X5CG7HMCJCU58BINHOP4/Screen+Shot+2020-11-25+at+11.58.42+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265614-UOXFA2APIHOML4LUHL2V/Screen+Shot+2020-11-25+at+10.44.12+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265623-U5CYEDWSLD1JS74T6JLQ/Screen+Shot+2020-11-25+at+10.43.52+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265735-OD66TOY3G6J4GDE36CZD/Screen+Shot+2020-11-24+at+11.21.28+PM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265725-5GU8ZD41PDW89RGUXOO0/Screen+Shot+2020-11-25+at+11.58.57+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265707-VZ8SD2CF4X5J30TP9DLT/Screen+Shot+2020-11-25+at+11.59.07+AM.png Work - Brands & Campaigns https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265716-1P0A14PVUU7PE5HXCF53/Screen+Shot+2020-11-25+at+12.22.49+PM.png Work - Brands & Campaigns https://www.kellehercd.com/work/odds-ends-la8bt monthly 0.5 2020-11-25 https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265845-CFA8JU9RSSSM87BSFG1V/Screen+Shot+2020-11-25+at+11.35.17+AM.png Work - Odds & Ends https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265851-CM01TY4VODEBJ11TXL4Y/Screen+Shot+2020-11-25+at+12.56.35+PM.png Work - Odds & Ends https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265855-OPOOJ88UM257784EE0NO/img01_theLabs_victor.png Work - Odds & Ends https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265860-YB5SAN5HAEIAIPNMSTKY/Screen+Shot+2020-11-25+at+1.01.12+PM.png Work - Odds & Ends https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265864-VTIWMGG3R5QLGG0KF4NA/Screen+Shot+2020-11-25+at+10.01.05+AM.png Work - Odds & Ends https://images.squarespace-cdn.com/content/v1/68388fb0f468d126fddc8678/1748537265867-YGXWCF6YY25T1V3H5YLW/Screen+Shot+2020-11-25+at+10.01.16+AM.png Work - Odds & Ends https://www.kellehercd.com/work/project-two-9dc5s-wsyh3 monthly 0.5 2020-11-25